30
June
2008
A familiar Formula 1 race course by & large includes a stretch of straight road on which the starting lines are to be found. The pit lane, where the F1 drivers drive in for refilling & replace old tyres during the Formula 1 race, and where the F1 constructors operate on the Formula 1 cars previous to the Formula One grand prix, is customarily positioned next to the starting marks. The layout of the other parts of the track changes extensively, even though in some specifically instances the race circuit goes in a clockwise way. Those few circuits that go anticlockwise (and thus have primary left-handed bends) could cause Formula One drivers neck issues as a result of the huge sideways forces made by Formula One machines dragging their heads in the opposite direction to normal. For all the latest F1 Merchandise go now to F1Tribute.com.
Many of the circuits presently in operation are specially created for racing competition. The current street race circuits are the Circuit de Monte Carlo and Melbourne, though circuits in other urban locations come & go (Las Vegas & Detroit) & applications for such grand prixs are frequently considered ? most recently London & Beirut. Numerous other race tracks are also fully or partially laid out on public roads, for example Spa-Francorchamps. The glamour & love of the Monaco Formula One race are the primary motivation why the course is still in use, since it is believed not to meet the severe safety requirements obligatory on other tracks. Three-time Formula One World champion Nelson Piquet famously depicted driving in Monte Carlo as “like riding a bike in your own living room”.
Posted: Sports For All
29
June
2008
Its insane that laptops are now becoming a common consumer electronic, as if you should have one. Taiwan, which is the leading manufacturing country of laptops is struggling with the demand at the moment. Laptops have just been an incredible business to follow. There has been no slip in sales. The amazing thing is that even when you get the latest thing out it’ll be out of date.
With all the new insights in technology gaming notebooks have benefitted a great extent in my opinion. With prices coming down and new technology being introduced rather quickly it means that people are getting greater value for money. For those who desire mobility, the power notebooks provide in relation to playing games shouldn’t be frowned upon much longer as power is better. I also think that a few gaming notebooks look really trendy, with some slick, aggressive features. Still there is a big difference between the power of notebooks and desktops however desktop computers are more roomy to allow for special cooling and such things that all help. It’s an area to pay attention to as potential customers are looking for portable, more faster systems all the time.
Custom laptops will always be available because the standard models do not provide the specification the particular niche markets need. With tier 1 manufacturers you typically don’t have an idea what they fit into the system. Particular verticals benefit because they only have get what they need. Mass market notebooks are not made with specialist buyers in mind and this could create an issue. Custom made notebooks are around for this reason. They give things that others cannot. There is a plethora of options for custom built notebooks with resellers all providing a great personal service. A lot ofMany small sectors recognise they are catered for better because of this.
The next mobile technology will be breathtaking. The extremely low priced umpc niche looks to be producing all the exciting at the moment. Its funny how one cult laptop has produced a new sector. These days customers desire thin laptops but they additionally need big lcd’s. If we overlook processing speed I’m certaiin we’d witness those types of notebooks today. Manufacturers are loading more performance into notebook computers and it seems like gaming notebooks will get slimmer and lightweight. I honestly don’t know what to expect aside from those concepts mentioned. Some Manufacturer is formulating a laptop to be different in a saturated market.
If you are looking for cheap gaming laptops check them out here.
Posted: Technology Tips + More
29
June
2008
Insurance:
The word “Insurance” refers to the promise of repayment of the money in the case of any loss to the insurer. The insurer may be an individual or a company who have made prepayment to an insurance company for a secured life. Insurance also provides “security against future loss”. We cannot predict the timing and the occurrence of loss. So we need insurance plan in order to protect ourselves from the future loss. An insurance policy provides financial assistance to support medical, personal and social services.
Types of Insurance:
Different types of Insurance plans are offered based on your needs. Some of them are
• Life Insurance
• Health Insurance
• Dental Insurance
• Property insurance
• Automobile insurance
Life Insurance:
Life insurance policy is sometimes referred as life assurance, provides reimbursement of money to the decedent’s family or other designated. Life insurance gives security for you and your family. The life insurance may be permanent insurance or term insurance. The term insurance is somewhat expensive and complicated. Since the duration of this term insurance is limited to 1 to 10 or 20 years. If something happens to the insurer during this course of time, the death benefit is given to the recipient. If nothing happens at the end of term, they will not be benefited fully. Whereas the permanent life insurance is more secure and gives protection throughout the lifetime. If you cancel the policy then the accumulated cash will be yours and you can make use of it.
Health Insurance:
Health insurance is a type of insurance, which covers medical costs of the insured when the insurer becomes sick or injured. Health insurance plans offered in two categories. They are individual and group insurance policy. The individual plans covers health costs for a single person whereas the group health insurance plan covers medical coverage for the entire family.
Dental Insurance:
Like health insurance, dental insurance covers dental costs for an individual or group. The costs include normal dental care cost as well as damage to teeth in an accident. Most people in the United States are getting along with their health insurance plans from their employer. Whatever may be the type of policy, it provides you a financial aid for you and your child in future. Dental insurance covers both individual and group. The group dental is more economical and beneficial than the individual.
Automobile insurance:
The insurance which legal liability against driver or incase of loss and damage to the vehicle.
Property insurance:
Property insurance gives protection against your property. This includes specialized forms of insurance like fire insurance, flood insurance, earthquake insurance, home insurance etc.
Need for Insurance:
For secure life, we require insurance plans. Because anything may happen tomorrow, the things are unpredictable. Insurance makes you to prepare for future. The health insurance plans are provided to in order to meet the expense of any health problem.
Now a day’s health and dental coverage for an individual/family becomes more expensive. So it is advisable to have a health insurance plan. You can get reasonable price on your individual health and dental plan through an employer.
Whatever may be the insurance plans it provides “protection against future loss”.
Janani is a SEO copywriter for smdblue.com,
She has written many articles in various topics. For more information visit
www.smdblue.com. She can be reached at janani.roy@gmail.com
Posted: Insurance Offers
29
June
2008
What’s your favorite sports wagering information sport book game? Play it online today!
Connect two of people’s first leisure actvities and what you will display is a phenomenon that’s known as a Web sportsbook. Seriously: what could be more imaginative? Imagine a knot of sports fans clapping in support of any favored local players, and incessantly stakes will be announced right along with the commotion. So keen to get their piece of the excitement, onlookers usually essay to conjecture who is the likeliest to prevail in the upcoming match. This all finally turns into a good-humored match called Web sportsbook.
To place any bet, you will look up a Web sportsbook, i.e. a place that admits Web sportsbook. In the U.S., there’s currently a total of four states where to do sports betting in a legit manner, but illegally you can attempt it essentially anywhere provided that you can find a bookie and happen to be a legal adult. The sports events you can choose to risk money on are pro in parallel with college football plus basketball, pro hockey and baseball, in parallel with bets on both dog and horse racing. Customers could choose to bet on the total result of a competition or game, at which point any given contestant will be knocked out, and even if a given coin toss in a competition or game will come out either heads or tails.
We’ll be able to select miscellaneous categories of stakes- straight bets, teasers, which are identical to to parlays, the main difference being that you will either add or subtract points from the spread to make your lays stronger,parlays, i.e. combined wagers on various sports competitions, plus, beyond, over/unders, i.e. antes on the combined number of points made in the meet by both participating clubs, the straight being the most prevalent in sports betting.
So, why not experiment with it, and enjoy yourself all at once? Only be sure that you won’t get seized and expend your total social security checks on a boutade. For otherwise there’s a strong probability you’ll find yourself in grief for life.
Posted: Casino Stuff
28
June
2008
You see it in action every day, but have you ever taken a moment to pay attention to what todays online marketing “guru’s” are doing, rather than just what they’re saying?
If you have, then you should be having no problems making money online, because the best way to become successful is by copying what other successful people are doing.
Well, in case you haven’t studied what these successful online marketers are doing, here’s a breakdown of the basic formula…
First of all, you need a product or service. If you don’t have something to sell, how are you gonna get paid?
If you don’t have your own product or service, an affiliate program allows you to get paid for promoting someone else’s products or services. They usually give you your own unique website url to send referrals to, and when one of your referrals makes a purchase, you get paid. It’s really quite simple.
When choosing an affiliate program, you should always look for some things about the company that runs it. For example, how long they’ve been in business; memberships they have with resolution companies such as The Better Business Bureau, Online Business Bureau, etc; how much and how often you’ll get paid; among other things.
The next thing you need is a website to promote your affiliate program. Yes, most of the time you’ll be given a website url to promote the affiliate program, but using this as your main site will set you up for failure before you even begin!
There are quite a few reasons for this, the biggest one being that you have no control over the content on that site. You can’t keep track of your web stats, you can’t optimize it for the search engines… you can’t do anything but promote it!
Basically what you want to do on this site is “presell” people to the product or service… make them want to buy! Give them reasons they can’t go without it, or how much better life will be with it… give them bonuses if they order… use your immagination! Many times, even just recommending the product or service works best if you do it right.
Sometimes, an affiliate program will pay you for the commissions of people that you refer to the affiliate program, as well as to the product or service. In this case, you’d also want to make a page on your website that “presells” people to the affiliate program.
The next thing you need is an autoresponder. This is, by far, the most important part of running an online business. With an
autoresponder, you can keep in contact with anyone who signs up to receive your messages for as long as they remain subscribers.
Use your autoresponder to let your subscribers know of any specials, updates, etc. about your product, service, or affiliate program. This will keep your product, service, or affiliate program fresh in the minds of your subscribers, and this will lead to many more first time sales… and even better… repeat customers!
Finally, you’ll need a “lead capture page”. Simply put, a “lead capture page” is the page you use to subscribe people to your autoresponder. You’ll want to “presell” people to your autoresponder the same way you do for your product, service, or affiliate program.
This is just a breakdown this formula. To take a look at this system in action, and learn how to set up and successfully run this entire system right now for free, visit my site at the url below. Pay attention not only to what I’m saying, but also what I’m doing for maximum results!
This article was written by Matthew Keith, President of MK Marketing and owner of makemoneytoday4free.bravehost.com. This article may be reprinted, republished, or redistributed so long as these bylines remain intact.
Posted: Hall Of Marketing
27
June
2008
Some blokes have a perplexing time keeping a boner and some women have awfully long sex drives, meaning it takes the chick a mega long time to come. Because of this difference in sex drives, sex can turn into a frustrating and unsatisfying session. That’s why juicy dildos will probably be helpful. If the man shoots early in the love making session, or even if the girl just takes longer than her bloke, he can continue to penetrate her with the slim dildo. That way all sexual play does not have to stop. It gives the bloke time to recharge his energy and also keeps the woman stimulated. Consequently when he is all set to come back into the session, the gal will still be aroused enough to accept him. Add a spice of luxury into your sex life with Sex Toys.
Your most erogenous zone is your mind. And as noticeably as loads of girls won’t admit this, the penis is a traditional symbol of power, no matter how big or small, it is still associated with fertility. Penetrating your partner with a thick dildo will probably make a fantasy of power activity reality.
Some ladies love the sensation of feeling full in their vagina or bottom. Whenever a marital toy such as a thin dildo, penetrates the vagina or bottom, the muscles contract around it. Lots of women observe the tightening of the above mentioned muscles to be incredibly enjoyable.
Posted: Shopping + More
25
June
2008
If you are looking for a unique gift or present then Truprint could be just the place for you! The easy to use website offers a range of personalised gifts to suit any of your needs!
Allowing you to create your own completely original mug, it means that you can make the perfect gift for some one whatever the occasion!
Choose what colour mug you want and then add up to 15 photo’s on one mug together with a personalised slogan!
Whether it is a gift for a friend or relative you can make the cup as special, or as funny as you like.
To be honest the cup is already a bargain at £7.99, however their current voucher code offer allows you to save a massive 50% off of this cost!! So you can get your mug for just £4.00. Maybe you want a mug for yourself? Design and buy one for a friend, and one for your self. Input the shopping code in at your check out and automatically get both mugs for just £8! A massive bargain, a happy recipient of the gift and you save money!!
These discounts and voucher codes for Truprint were found courtesey of Discount Shopping UK and you can view them all here www.discountshoppinguk.co.uk/store/truprint/
Posted: Hall Of Photography, Shopping + More
24
June
2008
We’re in a restaurant. We sit down to eat and as we look over in a corner of the establishment we see Phil Rizzuto and his wife sitting there eating a leisurely lunch. We get all excited, run over to Mr. Rizzuto and ask him if he would give us his autograph. He reluctantly takes out a pen and signs our napkin or whatever it is we brought over to him. We then go back to our seat, all smiles and place that napkin in our special bag. Later, when we get home, we frame it and hang it on the wall. It stays there until we ourselves are long gone from this Earth.
Good heavens. Why the fuss? Why are we so taken by these celebrities? Why is it that whenever we see one our jaw drops to the floor and it’s all we can do to keep from drooling all over ourselves? There are many theories as to why we go crazy over seeing a famous person. We’ll explore a couple here, though by no means is this list exhaustive.
One of the main reasons psychologists believe that we are so taken by celebrities is because of the dullness of our own lives. We get up, go to work, do our jobs, come home, maybe watch a little TV and then go to bed. Everyday is the same old thing, except maybe on weekends when we might go shopping or to a movie. But for most of us, we really don’t have very exciting lives. Getting to meet somebody who is a TV or movie star is probably the most exciting thing that is ever going to happen to us. So when it does, we jump all over it because we may never get another moment like it again. We feel, in a sense, that if we are able to connect, even if for just a moment, with a celebrity, that we are close to being a celebrity ourselves. We can tell people, “Hey, I shook hands with….” . Fill in the blank with your dream celebrity.
Unfortunately, for some of us, the reasons and motives aren’t quite as pure. For many of us, getting a celebrity’s autograph is a ticket to riches. Just take a look on E-Bay and you’ll see all the autographed records, baseballs, comics and what-have-you being auctioned off for prices that would make your hair stand on end. There are people who actually make quite a nice living from selling autographed memorabilia. The lengths that these people will go to in order to get this stuff would make Al Capone look like a boy scout. And the worst part about it is they have no shame about it whatsoever. They brazenly advertise all over the Internet, “Autographed 715th home run baseball by Barry Bonds”. Of course, this is one thing that is never going to happen because Bonds refuses to autograph any of the home run balls that he hits as he goes after Ruth for second place on the all time home run list. Maybe he’s onto something.
Whatever the reason we hunger for the touch of our favorite singer or sports start, it is not likely that this craze is going to disappear any time soon.
Michael Russell
Your Independent guide to Celebrities
Posted: Uncategorized
24
June
2008
So you’ve decided to take up running? Maybe you are starting back up after putting it off for years. Here is a list of tips that I have found beneficial to the starting runner or even the seasoned pro.
1. STRETCH THOSE LEGS AND FEET -BEFORE AND AFTER – Stretching is the number one thing to remember in any running program. Keep your muscles flexible and relaxed, your joints mobile, and relieve tension and strain by doing a few gentle stretches before AND AFTER your run. I cannot stress enough how important it is to stretch after the run and to cool down. I have found most new runners miss this vital step in their exercise program.
You don’t want to start off doing too much too soon. Build your body up while you prepare yourself to meet the demands that you are about to ask from your body. Make sure to loosen up your hamstrings, quads, calves, iliotibial (IT) band, hips, buttocks and the plantar fascia (area at the bottom of your feet between the heel and ball of foot). Stretch until you feel tension but not pain. NEVER bounce because this can tear your muscles and cause more serious problems.
2. POSTURE! POSTURE! POSTURE! – This isn’t finishing school, but the principal is the same. Running gets your whole body in motion and the proper posture and body mechanics will help reduce the strain on your body.
Keep your body perpendicular to the ground. Don’t lean into it. Hopefully you aren’t running into wind tunnel.
Swing your arms naturally and go with the flow.
BREATHE! How many martial art movies do you need to see to know this is important??? Never stop breathing. Oxygenate the blood. Feed your muscles. BREATHE!
Your feet should hit naturally on your heel, roll forward and push off with your metatarsals (the area we call the ball of the foot). It should just feel right. Make sure the soles of your shoes aren’t worn down in the heel or on the sides. This could cause you to hurt yourself and take away from the natural progression of your stride.
Don’t pick your feet up too far. This is running, not a marching band tryout. By keeping your feet closer to the ground an increasing your stride, you will reduce muscle fatigue.
3. ALWAYS WEAR YOUR PROTECTION – As you start up your running routine, you are going to find out that aches and pains are a typical reality that we all must face. However, this doesn’t have to be the end of your run if you just take the proper precautions. Keep these simple rules in mind when you begin your program and you should be good to go for a long time!
Hydrate yourself: Drink lots of water before, during, and after your run. People perspire, it’s a fact, but if you let yourself dehydrate, you will be in for a world of hurt. I like to bring a water bottle with me on my runs for those mid-stride liquid replacements. It’s a good idea to drink 2-5 cups per hour during your run. Note, every person perspires at a different rate. If you happen to be someone who leaks sweat like a sieve, drink more water. Don’t forget to fill up again once you are done stretching, too.
If you are running in a colder climate, layer your clothing. We all know it gets hot under all those clothes, but you have to slow the rate of heat loss. You’ll want to wear some sort of moisture-wicking material. I like to wear fleece. But there are other brands out there like Polartec. Also, ALWAYS wear a hat!
I prefer to run on paved trails in our local park system, but if you find yourself running in areas where there is the potential for traffic, please remember to wear bright clothing and if you must run at night (which I wouldn’t suggest) wear reflective garments to increase your safety.
4. REDUCE STRAIN – Running takes its’ toll on a person’s body. It’s good to switch out different activities. Besides running, try other cardio-exercises like bicycling or swimming. Your body will thank you and it can break down on the monotony. Pain is the body’s signal that something is wrong. If the pain gets worse after your run, it’s time to take some time off. Don’t swallow a couple of aspirin and think you are good to go.’
Definitely take care of your feet! A good pair of running shoes is essential for preventing injury. You have to find the pair that’s best for you. Change them out often because the soles will wear down quickly.
And while you are at it, don’t forget the orthotics. The insoles that come in your shoes are usually very cheap and only meant for about 20 miles of wear. If you are like me, that’s one week! Proper orthotics provide cushioning and support and reduce a huge amount of strain from your whole body – not just your feet. While custom orthotics are available, I wear a brand that offers a selection for arch type and are made with a silver material that reduces blisters and athlete’s foot. If you are interested, you can see them at www.footdefense.com.
5. CALL YOUR MEDICAL PROFESSIONAL -In business, it’s always best to hire a consultant. So why, when you start doing something as important as your health wouldn’t you speak to an expert in the body? A medical professional can help with any injury and return you to your running program as well as advise you on hurting yourself again.
In closing, please remember that safety should come first. Be aware of your surroundings, the people that you run with, and most importantly, your own well-being?
James Fowler is a free-lance writer who lives in Northeast Ohio with his wife, Maggie. You can contact him at fowler.james@gmail.com
Posted: Be Fit Now
17
June
2008
A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we’re killing our industry by being too successful at it.
The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.
Ads Beyond Counting.
Some reports claim you’ll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.
Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private vehicles, and transit posters. Marketing messages are sprayed on walls, chalked on sidewalks, printed on condoms, acted out in the streets, waiting to ambush you in restrooms, and beamed at you from electronic displays of every shape, size, and description, including sound-emitting urinal cakes.
Viral creations contain ad messages. Word of mouth advertising (WOM) is expanding fast. Channel One delivers commercials to kids in schools.
In stores, RFID (radio frequency identification) chips track your purchases. Watch TV and your selections are tracked. Online, every click is monitored. That information is available for sale, so demographic and psychographic data can be accumulated and you, the targeted consumer, can be more accurately reached.
Sponsormania.
Phrases like this emerge from your radio and TV: “Welcome to the Nextel Halftime Report, brought to you by Toyota.” They might reel off a whole string of sponsors for a ten-minute programming segment that features interviews with players and coaches wearing corporate logos while standing in front of electronically shimmering backgrounds displaying other corporate logos. The way we’re going, we can soon expect to hear: “Welcome to C-SPAN’s coverage of the Halliburton Congress, brought to you by Bechtel.”
Ads by the Pound.
Grab the Sunday morning newspaper. Weight: 3.4 lbs. Remove the advertising booklets, inserts, leaflets, flyers, announcements, mini-magazines, and the classified section. Remaining weight of news sections: 1.2 lbs. But each of these sections also contains ads. And some entire sections could be viewed as ad-oriented, such as Entertainment, Style, Food, Real Estate and Automotive.
Most of us don’t begrudge the puffery in the movie or TV sections, but we’re blurring the line between information and marketing in all other areas of the paper.
In an “article” on a new car were the following phrases: “…unique charm… head-turning good looks along with outstanding usefulness… exceptional headroom… feeling of spaciousness… Definitely a good buy.” Mileage was reported to be 22/city and 30/highway. Hardly impressive, yet the article concluded with “attractive gas mileage” as one of the vehicle’s features.
I think money changed hands to get that favorable review. Or there was pressure on the writer to state everything in a positive manner so the auto maker as well as their dealers will take out more ads.
We’ve gotten used to these things in the auto, movie, TV, cooking, lifestyle and home sections. But now they’re happening in every section. Indeed, they happen in every aspect of today’s communications.
The Pay-To-Say Society.
In advertising, marketing, and public relations, editorial and news coverage are now available for a price. We are in the “pay-to-say” society.
Consider:
* Authors interviewed on TV: the time has been bought and paid for.
* That lighthearted TV show roundup of the best kitchen appliances: the products have been “placed” in the program (just as the clothing, cars, restaurants, cameras, TV sets, furniture, dishware and other products have been placed in movies and TV programming).
* That model/actress/hunk/entrepreneur on a magazine cover: the space has been sold according to a rate card, just like an ad.
* That “news report” on government support of education: the entire mock documentary was written, produced and distributed by the people who want to shape your opinion.
You may be reading this on a Web site that places ads all around the text and/or links to ads embedded in the editorial content, just awaiting your unsuspecting cursor to roll over them.
If you’re reading this in a magazine, an RFID may be inside. (For that matter, there may be RFIDs in the lining of your jacket, in your shoes, in your jeans, or in that pack of gum in your pocket.)
The Truth: On Sale.
I once ghostwrote an article for a coalition of companies that made polystyrene products. Their industry was facing problems over the waste issue and they needed to have an upbeat but corporate magazine story about how dedicated they were to recycling. So I was paid three thousand dollars to state their case.
Since I was supplied with reams of input and interviews, the article was full of facts and figures about the miracles of their recycling process, the enticingly high percentage of re-used product that the industry could accommodate in its manufacturing processes, and on and on.
What wasn’t in the article was one teeny tiny little fact: there was no means of collecting the used products in order for any of this recycling to take place. That minor detail negated the underlying point of the propaganda. Oops, I mean informative editorial piece.
With the improprieties of Jayson Blair and Judith Miller came doubts about the print media. These doubts grew after learning that a male prostitute was allowed to penetrate the White House press corps so he could lob softball questions to the president’s Press Secretary.
The main problem with all of the “advertorial” placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people will start to turn away from ad messages in greater numbers.
The NASCARizing of Everything.
We’ve all seen and made fun of the maze of logos on NASCAR vehicles but now other sports are mulling the idea of ads on uniforms and equipment. Horseracing, the NBA, all sports are considering it.
The digital age has already enabled ads to be placed where ads don’t actually exist. For example, there are continually-changing billboards behind the batter in televised baseball games. That would be distracting to the pitcher, so they don’t appear in real life, only on your TV screen.
There’s a new magazine called “Other Advertising” dedicated to the new forms of advertising intrusiveness. That’s where I read about digital outdoor billboards that sense the FM station playing in your vehicle and change the display to match demographic choices that align with your choice of programming.
American Technology Corporation’s HyperSonic Sound system and Holosonics’ Audio Spotlight are perfecting the ability to direct audio messages to individuals passing nearby. So, for example, based on the RFID chip in your purchases, each person in a checkout line would hear a different ad. (Full disclosure: there is a message about ATC’s HSS system in the song “Paranormal Radio” on my ELECTRO BOP album.)
AdverInfoEduTainment.
When I first wrote about the ways advertising messages were being placed inside almost every activity in the universe, I ended the article with some predictions that many people found outlandish, including:
* Debit card scanners in TV sets, so you can order during a commercial with the flick of your remote.
* Barcodes in songs, so you can download from iTunes or Real Rhapsody by swiping your XM or Sirius player with your Visa or MasterCard.
* Credit cards built into wristwatches.
* Interactive ads, where you get to star in a five-minute escape from reality.
* Holographic projections of commercials from postage stamps, car and house keys, magazine covers, etc.
* Microchips embedded under your skin, so YOU will be the receiver for TV, radio, satellite, telephone, and global positioning system signals
I was interviewed on many morning radio programs about how Big Brother might take over all forms of communication. This made for humorous drive-time banter, but what some people overlooked in my list of prognostications was the fact that every one of them had already come true by the time the article was published. They’re not all being used in the marketplace due to high costs, but the announcements of their existence have been made.
Ad Industry Usefulness.
Without advertising, marketing, or PR, vital communication is thwarted and sales suffer. Company payrolls are cut and jobs are lost. Industries like manufacturing, packaging, transportation, and retailing are all hurt. Without us, parts of the economy evaporate like a puddle of water on sun-baked concrete.
So, what do we need to do? First, let’s own up to what’s going on. We justify things by developing highfalutin’ names like “branded entertainment,” “product integration,” “street teaming,” “buzz marketing,” “positioned journalism,” “secured placement,” and the like. But when faced with intrusive technology for your marketing messages, ask yourself if you’d like to be assaulted by it. Let’s treat consumers like someone we know. Let’s treat them with respect instead of like a mark, a patsy, a rube, or a flock of sheep.
Second, can we attempt to insist on wit, taste and genuine humor in the ads and PR we create?
We advertisers are, at best, invited guests into people’s homes or the public space. At worst, we are party crashers or unwanted intruders. And we’re overloading everything with annoying messages.
Imagine if we behaved in this manner in our daily lives:
“Hi, Shirley! My good morning message is brought to you by Henderson’s Hardware, for all your home improvement needs.”
“Thanks, Jim! My Have-a-Nice-Day reply is courtesy Magnum Magnificence, your best choice for a complete line of lighting fixtures. Come to Magnum Magnificence and see the light.”
Before it’s too late, I hope we all see the light.
Scott G owns G-Man Music & Marketing Miracles in Los Angeles (http://www.gmanmusic.com), where he creates radio commercials and composes music for radio and TV spots. Scott adds: “Speaking for voiceover performers, please stop asking us to yell your message, and please stop giving us 72 seconds’ worth of copy to read in 60 seconds. Speaking as a composer of commercial music, please don’t ask us to rip off other artists’ songs.”
Posted: Promotion
