January
2010
Guess Acquires Eyeglasses Company Instead of Plainly Licensing Name
Guess Eyeglasses
Guess Eyeglasses came about in the late 1980s when the company acquired a Los Angeles-based eyewear company. Guess brand, also located in LA, partnered with Alta Modo eyewear to cultivate their newest and hottest line of accessories. Though eyeglass frames had long been a fashionable way for designer labels to widen their businesses, Guess Eyeglasses acquisition was the first of its kind. Never before had any design house purchased an eyeglass maker rather than merely licensing their name to an existing one. Though this seemed like a risky and highly unconventional move at the time of the purchase in the late 1980s, Guess brand has since proven that this was also an ingenious move. As with the other accessories lines before that, the eyeglasses collection proved to be really successful.
Guess Eyeglasses has a distinct routine for their name brand eyeglasses, which assures each pair of eyeglasses formulated was done so with everyone paying fine attention to detail. Stylish and available in a mixture of styles and patterns, including this season’s must have squared frame, Guess has extended quality assurance from their apparel to their eyeglasses. This allows for the economically conscious person to indulge in designer eyeglasses that may other wise be elusive to them. Already discounted prices made available to those purchasing through an Internet retailer gives the customer a new way to undertake a new pair of prescription eyewear without the worry of breaking the bank. Their commitment to excellence is what has propelled the company, including their line of brand name eyewear, to become a household name today.
