September
2009
Online Sales Lead Guide
Brokers used to spend a strong percentage of their work day cold calling people who, many times, did not desire to be called. Today, insurance sales lead websites can easily offer quality, filtered insurance sales leads that are currently looking to purchase an insurance policy. These businesses provide an fast and cost efficient way of getting new customers.
Leadgen companies function by matching together users interested in an insurance policy with insurance brokers who are interested in selling them a policy. These websites collect information from every prospect utilizing a web form, warehouse the information and then sell the sales lead to an agent.
There are several different lead generation companies, all claiming to have the greatest insurance leads. How are you supposed to figure out which one to go with? There are certain characteristics that good sales lead websites have that can make them stand out from the rest including filters, pricing, refund policy and billing.
The cost of each insurance lead is one way to look at a lead company. All the same, you have to keep in mind that more expensive leads may result in an increased number of clients than more affordable leads. Like always, you get what you pay for.
A few lead generation companies try to make you make a significant deposit before sending you leads. With so many lead generation companies allowing you to try their service with a small upfront deposit or some that will invoice you after you receive leads, there is no reason to make a large initial investment up front.
Regardless of the insurance lead service you use, you’ll eventually get a lead that you can’t contact or was previously sent to you. A good insurance lead service will also have a fair refund
return policy for these kinds of insurance leads.
Filters help reject low quality leads. A lead company should give you filtering options including geographic and filters specific to leads. Mostly, you will have to pay more to create filters, as you will receive higher quality consumers, but the added fee is commonly worth the additional fee.
Finally, when picking out a lead company, you should browse around and test various insurance lead sites. You might end up finding that a couple offer quality life insurance leads but don’t supply very good auto insurance leads. If you buy leads from several lead sources, it will give you an edge against other agents and will keep the quality of your insurance leads in check.
