October
2009
Sales Lead Companies: a Helpful Guide for Insurance Agents
Before the internet, a healthy part of an insurance underwriter’s day was spent on the telephone, cold calling potential clients. Now, insurance marketing for brokers includespurchasing qualified leads from insurance lead companies. These websites supply an fast and efficient way of gaining new customers.
Insurance sales lead websites offer a scalable solution for agents searching for new clients. First, these sites compile information from users interested in switching insurance providers through their own network of websites. Then, they use the information given to match each user with local insurance brokers.
With an abundant amount of insurance lead websites all offering slightly different products, insurance brokers can’t always figure out which insurance lead company is best for them. There are specific characteristics that good insurance leadgen websites hold that can make them stand out from the others including pricing, refund policy, billing and filters.
Pricing and cost is big. A seemingly afforadable lead may not provide quality customers but a higher cost lead might cost too high to bring in a net profit
Some insurance leadgen companies try to make you put down a very large deposit before sending you insurance leads. With so many lead generation websites allowing you to start you account with a small upfront deposit or some that will bill you after you receive leads, there is no reason to deposit too much up front.
Regardless of the lead company you use, you’ll eventually be sent a lead that has bogus information or was previously sold to you. A fair insurance lead service will also have a great refund
return policy for these kinds of leads.
Filters help keep away poor quality sales leads. An insurance sales lead website should have filtering abilities including geotargeting and lead specific filters. Most of the time, you will have to pay extra to add filters, as you will get better quality consumers, but the added price is usually worth the additional fee.
When buying sales propsects, you shouldn’t choose only one lead service. You should test out a few lead generation websites. A few will be best for car insurance sales leads while others might get you better home insurance sales leads. Employing a number of insurance leadgen sites will let you to also keep your company shielded in case one or more of the lead source’s quality goes down.
